Touchstone Infotech LLP is looking for a
Performance Marketing Specialist
with solid hands-on experience in
Meta Ads (Facebook & Instagram) and Lead Generation campaigns
.

The primary focus of this role is to
generate qualified leads, optimize Cost Per Lead (CPL), improve lead quality, and scale successful campaigns
.

You will manage paid advertising campaigns for clients across industries such as
Real Estate, Education, Healthcare, and other lead-generation-focused businesses
.

This role is ideal for a performance marketer who understands that campaign success is not just about generating more leads at a lower CPL, but about generating
high-quality leads that convert into business opportunities
.

Key Responsibilities
- Plan, launch, manage, and optimize
Meta Ads campaigns across Facebook and Instagram
.
- Manage
Lead Generation, Website Conversion, WhatsApp, Retargeting, and Remarketing campaigns
.
- Optimize campaigns for
lead quality, CPL, CPA, conversion rate, and overall performance
.
- Manage advertising budgets of approximately
₹8–15 Lakhs per month




across multiple client accounts.
- Create and optimize
Meta Instant Form and landing-page-based lead generation campaigns
.
- Build and test Custom Audiences, Lookalike Audiences, Retargeting Audiences, and interest-based audiences.
- Monitor campaigns regularly and identify opportunities to improve performance.
- Conduct A/B testing across
creatives, ad copy, audiences, offers, lead forms, and landing pages
.
- Analyze lead quality and identify which campaigns, audiences, placements, and creatives generate better-quality enquiries.
- Work closely with designers and content teams to develop performance-driven ad creatives.
- Recommend improvements to landing pages and lead-generation funnels.
- Monitor Meta Pixel, conversion events, and campaign tracking.
- Analyze campaign and website data using
Meta Ads Manager and Google Analytics 4 (GA4)
.
- Prepare weekly and monthly campaign performance reports.
- Manag

📌 Performance Marketing Specialist – Meta Ads (New Delhi)
🏢 Touchstone Infotech
📍 New Delhi