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Conversion Rate Optimization Expert | Acquisition @ING Bank
company ING location Expo Business Park, RO work mode hybrid posted 12 Aug
- **Mission**
- Ready to turn more visitors into customers?
- At ING, we believe sustainable growth comes from continuously improving the customer journey. We're looking for a data-driven **Conversion Rate Optimization Manager** who can identify friction points, design experiments and optimize customer experiences across web and app journeys to maximize conversion and acquisition performance.
- You will own the experimentation program, driving A/B testing and personalization initiatives across ING's key digital journeys while partnering closely with Product Owners, Analytics, UX, Development and Performance teams.
- **About the team**
- You will be part of the Acquisition & Growth ecosystem, working closely with:
- Product Owners (website and app);
- Performance Specialists & Performance Lead;
- Analytics & Data teams;
- UX/UI Designers;
- Customer Research teams;
- Developers;
- Martech specialists;
- CRM & Customer Engagement teams;
- We operate with a growth mindset focused on:
- Customer-centric experiences;
- Continuous experimentation;
- Data-driven decision making;
- Conversion optimization;
- Business impact and measurable growth;
- **Your day to day**
- Experimentation Strategy & CRO Ownership
- Own ING's experimentation and conversion optimization roadmap;
- Translate business objectives into test hypotheses and optimization initiatives;
- Establish a structured, KPI-driven testing framework;
- Prioritize opportunities based on impact, effort and business value;
- Build a culture of experimentation across product and growth teams;
- A/B Testing & Multivariate Testing
- Design, implement and manage A/B, split URL and multivariate tests;
- Develop hypothesis-driven experiments based on data and customer insights;
- Ensu