Location:
Delhi NCR

Experience:
3–5 Years

Preference
- Preferably from Beauty or Fashion Brand

About Fraganote

Fraganote is a modern fragrance brand building a distinctive space at the intersection of
fragrance, culture, creativity and self-expression
. We’re looking for someone who can turn our social presence into a brand people want to follow, talk about and share.

The Role

We’re looking for a
Social Media Manager
who lives and breathes the internet — someone who understands what makes people stop scrolling, engage, share and remember a brand.

You’ll own Fraganote’s social media presence end-to-end, from
strategy and content planning to execution, community building and performance tracking.

What You'll Do
- Build and execute Fraganote’s
social media strategy
across Instagram and other relevant platforms.
- Develop monthly/weekly
content calendars
aligned with brand, product and business priorities.
- Identify
trends, formats, memes, cultural moments and conversations
that Fraganote can organically participate in.
- Work closely with the
creative,



content, influencer and marketing teams
to develop high-performing social-first content.
- Conceptualise
Reels, carousels, static posts, stories and interactive formats
that drive engagement and brand love.
- Ensure the brand maintains a consistent yet fresh
tone of voice and visual identity
across social platforms.
- Lead day-to-day social media execution, including
posting, scheduling, captions, hashtags and community management
.
- Monitor comments, DMs and conversations to build an active and engaged Fraganote community.
- Track and analyse social media performance, identify insights and continuously optimise the content strategy.
- Stay updated on
Instagram trends, algorithms, emerging creators, internet culture and current content formats.
- Collaborate with creators and influencers wherever required to amplify social-first campaigns.
- Take ownership of social media growth, engagement and overall brand presen

📌 Social Media Manager (New Delhi)
🏢 Fraganote
📍 New Delhi