Required Skills & Qualifications
- 4-10 years of experience in
Lifecycle Marketing, CRM Marketing, Email Marketing Operations, or Marketing Automation
.
- Strong hands-on experience with
HTML and CSS for email development
.
- Experience in
customer journey orchestration and campaign execution
.
- Proficiency in email QA processes and rendering validation tools.
- Expertise in
A/B testing methodologies
and campaign performance optimization.
- Familiarity with email rendering and testing platforms such as
Litmus, Email on Acid
, or similar.
- Robust understanding of audience segmentation, personalization, and campaign analytics.
- Excellent problem-solving, attention to detail, and stakeholder management skills.