Role-Performance marketing analyst

Exp-3 to 5 Years

Location-Chennai

Responsibilities:

Paid Media Execution
Own campaign architecture across Google Search, Display, Performance Max, You Tube pre-roll, Meta (Feed, Reels, Lead Ads), and Linked In (Sponsored Content, Message Ads, Lead Gen Forms) Build campaigns from the ground up: keyword research, match type strategy, audience layering, bid logic, and budget pacing Run separate strategies for different verticals; a fintech software buyer and an e Learning buyer behave differently online and campaigns need to reflect that Manage retargeting sequences across the funnel with distinct messaging for cold audiences, warm audiences, and high-intent visitors Budget and Bid Management
Manage monthly budgets across platforms, allocated by vertical and campaign objective Make active pacing decisions: shift budget toward what is working, pull back on what is not, and course-correct within the week Maintain CPL and cost-per-qualified-lead targets by channel; when targets are breached,



identify the cause and respond Copy and Creative Briefing
Write ad copy : headlines, descriptions, and CTAs, tailored to specific buyer roles Brief designers with precision: the format, the hook, the focal point, what the creative needs to stop the scroll, and what the CTA needs to drive Test creative variables systematically with a documented hypothesis before each test Conversion and Landing Page Thinking
Review landing pages with a conversion lens, flag drop-off points, and brief improvements to content and design Work with the web team to ensure UTM structures are clean, forms are tracking correctly, and paid clicks are attributed accurately Set up offline & Enhanced Conversions Diagnose whether a performance problem is a traffic issue or a conversion issue before recommending a fix Analytics and Attribution
Own GA4, GTM , Linked In Insight Tag, Meta Pixel, and CRM reporting; ensure tracking is intact and data is trustworthy Build and maintai

📌 Performance Marketing Analyst (Chennai)
🏢 Novac Technology Solutions
📍 Chennai