Overview
We are looking for an experienced and growth-driven Performance Marketing Lead – CPL/CPS to lead and scale our lead generation and customer acquisition efforts.
This is a high-impact role for someone with a proven track record of scaling profitable CPL/CPS campaigns, optimizing conversion funnels, and driving acquisition growth across paid marketing channels. The role offers the prospect to build scalable processes, lead growth initiatives, and play a key role in shaping the company's acquisition strategy.
Key Responsibilities
Strategic Growth & Acquisition
Own and drive the overall CPL/CPS acquisition strategy across paid marketing channels.
Identify new growth opportunities, audience segments, acquisition channels, and campaign strategies.
Develop scalable frameworks for campaign testing, optimization, and growth.
Drive sustainable growth while maintaining profitability and lead quality.
Campaign Management & Scaling
Plan, launch, manage, and scale lead generation campaigns across Meta Ads and other paid acquisition channels.
Identify profitable audiences, creatives,



funnels, and campaign structures.
Continuously optimize campaigns against KPIs such as CPL, CPA, CPS, ROAS, conversion rates, lead quality, and profitability.
Build repeatable processes for testing and scaling successful campaigns
.
Monitor campaign performance and make data-driven decisions to maximize results.
Funnel & Conversion Optimization
Analyze user journeys, conversion funnels, and campaign performance to identify growth opportunities.
Work closely with creative and operational teams to improve landing pages, ad creatives, and conversion performance.
Continuously test and optimize creatives, targeting, bidding strategies, and funnel structures.
Team Leadership & Function Building
Lead and help build the performance marketing and lead generation function.
Establish reporting frameworks, campaign processes, and performance standards.
Develop scalable workflows and best practices for

📌 Growth Marketing Lead (Uttar Pradesh)
🏢 Unibots
📍 Uttar Pradesh