We're looking for an Ecommerce Creative Strategist who lives and breathes performance marketing. This is not a traditional creative role—it sits at the intersection of creative, performance marketing, ecommerce, AI, and content production.
You will be responsible for identifying winning ad trends, turning insights into creative briefs, working closely with photographers, videographers and stylists, and ensuring new ad creatives are produced and launched rapidly.
You will act as the eyes and ears of the ecommerce advertising world, constantly monitoring what's working across Meta and Google and translating those learnings into high-performing creative.
What You'll Do
Creative Intelligence & Research
Monitor the ecommerce advertising landscape daily using platforms like:
Foreplay Pipiads Meta Ads Library Tik Tok Creative Center Motion Similar creative intelligence tools Identify emerging creative trends, winning hooks, formats and messaging. Build and maintain an internal swipe file of high-performing ecommerce ads. Present weekly creative opportunities backed by competitor research and market insights. Performance Creative Strategy
Work closely with the Performance Marketing team to understand: ROAS CPA CTR Hook Rate Hold Rate Thumb Stop Rate Creative Fatigue Analyse live campaigns and identify: Winning creatives to scale Underperforming creatives to replace New hypotheses to test Develop a continuous creative testing roadmap across all brands. Creative Production
Translate performance insights into production-ready creative briefs.
Collaborate with:
Stylists Photographers Videographers Editors Copywriters Ensure creatives are:
Shot quickly Edited efficiently Ready for launch as quick as possible (ideally within the same day whenever feasible). Lead weekly