Ottermap is a B2 B Saa S platform helping landscaping, snow removal, paving, and facility maintenance companies simplify property mapping and estimating.
Our customers use Ottermap to generate accurate property maps, reduce estimating time, and win more business. As we continue expanding across North America, we're looking for an experienced Growth Marketing Manager to own our marketing efforts and build a predictable demand generation engine.
About the Role
This is a hands-on role for someone who enjoys both strategy and execution. You'll work directly with the founder to plan and execute marketing initiatives that generate awareness, qualified leads, and revenue.
If you're looking for a role where you can build marketing from the ground up and make a measurable impact, we'd love to hear from you.
Key Responsibilities
Demand Generation
Plan and execute outbound and inbound marketing campaigns. Build and optimize lead generation funnels.
Support sales with account-based marketing (ABM) initiatives. Improve lead-to-demo and demo-to-customer conversion. Content Marketing
Create engaging content for Linked In, Facebook, and email campaigns. Develop customer success stories, case studies, blogs, and newsletters. Create educational content targeting landscaping, snow, paving, and facility management companies. Work with designers to produce creative assets and campaign material. Email Marketing & Automation
Build and manage email nurture campaigns. Execute cold outreach campaigns in collaboration with the sales team. Segment audiences and optimize campaign performance. Improve email deliverability and engagement. Social Media & Brand Building
Manage the company's Linked In and Facebook presence. Develop monthly content calendars. Build founder branding initiatives. Increase brand awareness within the target industries. Sales Enablement