Job Description: Operations Manager & Media Planner
This role is a unique hybrid of strategic foresight and technical execution. We are looking for a precision-oriented qualified who can bridge the gap between high-level media planning and the "nuts and bolts" of programmatic execution.
The ideal candidate doesn't just pull levers in a DSP; they understand the why behind the strategy and can translate a media plan into a high-performing reality.
Role Overview
Position: Operations Manager / Media Planner
Focus: End-to-end Programmatic execution, Media Strategy, and Performance Analytics.
Goal: To design data-driven media plans and ensure flawless technical execution across all digital platforms.
Experience Level : 2years - 5years in media planning/programmatic advertising.
Key Responsibilities
1. Media Planning & Strategy
Plan Architecture: Develop comprehensive media plans, defining clear deliverables, flight dates, and budget allocations.
Audience Design: Build sophisticated audience segments and ad cohorts based on client briefs and historical data.
Inventory Mapping:
Identify the best "pools" and supply sources to meet specific KPI requirements.
2. Ad Operations & Campaign Management
DSP/SSP Orchestration: Handle end-to-end setup within Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs).
PMP Management: Negotiate and execute Private Marketplace (PMP) deals and Programmatic Guaranteed (PG) setups.
Technical Implementation: Oversee pixel placement, tracking parameters, and creative QA.
3. Optimization & Analytics
Daily Maintenance: Maintain daily campaign trackers to ensure pacing and performance are on target.
Active Optimization: Perform daily bid adjustments, site-list scrubbing, and frequency capping tweaks to maximize ROI.
Reporting & Insights: Generate "End of Campaign" (EOC) reports that go beyond the numbers to provide actionable creative and performance analysis.
Required Skills & Experience
Category
Requirements
Experience
2–5+ years i