Job description:
Position: Content Writer & Website Optimization Executive
Experience: 1–2 Years
Location: Kharghar, Navi Mumbai (Work from Office)
Company: Addend Analytics LLP
Employment Type: Full time
About the Role
Addend Analytics is looking for a dynamic and detail-oriented Content Writer & Website Optimization Executive to manage both Content Writing and Website Optimization responsibilities. The ideal candidate should be capable of creating engaging, high-quality content while also ensuring the company's website remains updated, optimized, and aligned with SEO best practices.
The role requires a strong command of written English, creativity, and hands-on experience with website content management and search engine optimization. The selected candidate will be expected to independently handle both functions and contribute to strengthening Addend Analytics' digital presence and brand visibility.
Key Responsibilities Content Writing
Create, edit, and proofread high-quality content for blogs, website pages, service pages, case studies, newsletters, brochures,



and other marketing collateral.
Develop SEO-friendly content aligned with target keywords and marketing objectives.
Research industry trends and create informative, engaging, and original content relevant to Data Analytics, AI, Business Intelligence, and related technologies.
Prepare compelling copy for social media campaigns, email marketing, and digital promotions.
Ensure all content is accurate, plagiarism-free, and consistent with the company's tone and branding guidelines.
Website Optimization
Manage and regularly update website content using CMS platforms such as Word Press.
Optimize website pages through on-page SEO techniques, including keyword placement, meta titles, meta descriptions, internal linking, and content structuring.
Conduct keyword research and competitor analysis to identify opportunities for improving website traffic and search rankings.
Monitor website performance using tools like Go

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