We are looking for a product marketing manager to join our marketing team. You will help us with the messaging and positioning of our products and their features, and preparing sales collateral.
Responsibilities:
Own the overall product messaging and positioning with respect to the overall market and specific industry verticals. Extend our core platform vision to target specific personas and industry verticals with inspiring and incisive messaging that showcases our product innovation and thought leadership. Own and drive key product marketing initiatives such as competitive analysis, market research, and product releases. Present / Communicate these product updates, feature updates, and all the competitive analysis by way of owning the updates on the Product Website, Pages and Sales Collaterals Sales enablement – Communicate the value proposition of Muvi products to sales teams and develop sales tools that support the selling process efficiently. Create and help create sales collateral including product landing pages,
product brochures and presentations Work with the broader marketing team to develop campaigns to carry products to market (e.g., webinars, online branding campaigns, and videos). Product launch – plan the communication of recent product releases and manage the cross-functional implementation of the product launch plan. Analyze user behavior and journey on website and come up with plans and strategies to improve our Onsite Conversions, User retention (Reduce Bounce Rate, Exits), Improve User Engagement (Time on site, pages/session) and improve lead flow (Visitor to lead conversion) Requirements:
6+ years of experience. You must have experience in a product marketing role for a Saa S product. Hands on experience in writing product marketing briefs and documents Outstanding communication skills verbal, writing and collaboration. Writing samples required. Hands on experience in managing wordpress websites will be an added