17 Aug
|
The Bridge Associates
|
Kolkata
17 Aug
The Bridge Associates
Kolkata
Key Responsibilities:
- Own the P&L; for the e-commerce food business.
- Develop and execute the overall e-commerce strategy to drive sales, profitability, and market share.
- Manage online marketplaces (Amazon, Flipkart, Big Basket, Blinkit, Zepto, Swiggy Instamart, etc.) and D2 C channels.
- Drive customer acquisition, retention, and lifetime value through digital marketing and CRM initiatives.
- Collaborate with marketing teams on campaigns, promotions, pricing, and merchandising.
- Optimize assortment, pricing, inventory, and product availability across channels.
- Monitor key business metrics including GMV, revenue, conversion, traffic, CAC, ROAS, AOV, repeat rate, and profitability.
- Work closely with supply chain, operations, finance, and category teams to ensure smooth order fulfillment and customer satisfaction.
- Build partnerships with online platforms and negotiate commercial terms.
- Identify new growth opportunities across quick commerce, marketplaces, and D2 C.
Required Qualifications:
- Bachelor's degree in Business, Marketing or a related field. MBA preferred.
- Minimum 8+ years of experience in e-commerce, digital commerce, or online business management.
- Solid experience in the food, FMCG, grocery, or consumer products industry.
- Hands-on experience managing marketplaces and quick commerce platforms.
- Strong understanding of digital marketing, performance marketing, CRM, merchandising, and analytics.
- Experience with e-commerce analytics tools, Google Analytics, Excel, and BI dashboards.
📌 Head Of Ecommerce (Kolkata)
🏢 The Bridge Associates
📍 Kolkata