Search Engine Optimization Specialist
Company: Amaavigo Digital Solutions LLP
Experience: 3–5 Years
Department: Organic Growth & Search Strategy
Role Overview
Amaavigo is looking for an enthusiastic, proactive and ownership-driven SEO Expert with proven experience in improving website visibility, search rankings, organic traffic and lead generation.
The ideal candidate should have robust expertise in Technical SEO, On-Page SEO, Off-Page SEO, Content SEO, Local SEO, AEO (Answer Engine Optimization), and evolving AI-driven search ecosystems.
This role requires someone who understands both search engine algorithms and user intent deeply.
Key Responsibilities
SEO Strategy & Planning
Build and execute SEO strategies for client websites and internal brands.
Conduct keyword research, competitor analysis, and content gap analysis.
Create growth roadmaps for organic visibility and lead generation.
Identify ranking opportunities across multiple industries.
On-Page SEO
Optimize website pages for:
Keywords
Meta titles & descriptions
Headers
Internal linking
Content structure
Schema implementation
Image optimisation
URL structuring
Improve page relevance and user experience.
Technical SEO
Conduct technical audits and resolve issues related to:
Site speed
Indexing
Crawlability
Core Web Vitals
Broken links
Redirects
Sitemap & robots.txt
Canonical issues
Mobile optimisation
Off-Page SEO & Authority Building
Build quality backlinks through ethical link-building methods.
Manage citations, outreach, and brand mentions.
Improve domain authority and search trust signals.
Local SEO
Optimise Google Business Profiles.
Manage local citations and location-based rankings.
Improve map visibility and local lead generation.
Content SEO
Work with content writers and strategists to create SEO-driven blogs, landing pages, and website content.
Guide content clusters, pillar pages, and semantic keyword strategies.
Align content with user intent and search demand.
AEO / AI Search Optimisation
Optimise