Job Descriptions:
Role Holder Title : Marketing Head (multispecialty)
Reporting to : Division Head
Location : Mumbai
Job Purpose
To lead the therapy marketing portfolio by formulating and executing strategic marketing plans, driving product growth, profitability, and market share, while ensuring brand equity, field force alignment, and capability building across the brand management team.
Areas -
Key Accountabilities/ Responsibilities
Marketing Strategy and Brand Growth Management
Responsible for brand-wise strategy planning, execution, and achievement of sales, profitability, and market share targets.
Prepare annual marketing budgets and monitor brand contributions to ensure divisional profitability.
Design and implement promotional strategies and inputs for Field Force and Trade, aligned to therapy goals.
Drive recent product identification, launch plans, and lifecycle management for long-term brand sustainability.
Partner with medical, sales, training, and digital teams to enhance brand visibility and engagement.




Analyze market and competitive trends to develop insights-driven campaigns and course corrections.
Coordinate with advertising agencies for communication development and ATL/BTL execution.
Ensure strong coordination with the GDSO team for product availability during campaigns and launches.
2. Business Intelligence & ROI Optimization
Ensure continuous collection and analysis of market intelligence to support strategy refinement.
Track brand performance via secondary, primary, and prescription trends and take timely corrective actions.
Monitor ROI of brand investments and ensure marketing cost effectiveness.
Prepare business cases and promotional costing plans for senior management approval.
3. Innovation & Customer Engagement
Build Key Opinion Leader (KOL) networks for enhancing brand credibility and market impact.
Identify opportunities for brand extensions, digital innovation, and customer-focused initiatives.
Build CRM strategies for focused doctor and tr

📌 Deputy General Manager Marketing (Mumbai)
🏢 Zydus Group
📍 Mumbai