Experience: 10–12 years

Location: Mumbai

Function: Global Marketing | Demand Generation | ABM

Role Overview

Datamatics is seeking a strategic, execution-oriented Manager – Field Marketing to own demand generation, pipeline acceleration, and account-based marketing across Europe, the Middle East, and India.

This role is critical to building sales-aligned, region-specific field marketing programs that drive measurable pipeline, revenue influence, and long-term account growth for Datamatics' B2 B enterprise software, AI, digital transformation, and BPO offerings.

The ideal candidate brings a solid blend of regional market understanding, ABM expertise, stakeholder leadership, and hands-on execution, with the ability to operate across geographies, time zones, and senior stakeholders.

Key Objectives




Drive qualified demand and pipeline from mid-to-large enterprise accounts Execute ABM programs for strategic Datamatics accounts Strengthen sales alignment and enablement across regions Build and manage a scalable global vendor and partner ecosystem Lead and develop a field marketing team to deliver consistent outcomes Key Responsibilities

1. Demand Generation & Pipeline Building
Design and execute integrated field marketing and demand generation programs (events, digital, partner-led, ABM-driven) across Europe, the Middle East, and India Own regional pipeline contribution, ensuring alignment with sales targets and GTM priorities Develop multi-touch customer journeys across awareness, consideration, and conversion stages Partner with Marketing Ops to ensure strong lead management, attribution, and ROI tracking 2. Account-Based Marketing (ABM)
Lead ABM strategy and execution for key Datamatics strategic and growth accounts Work closely with Sales to define account prioritization, personas, and engagement plans Execute personalized campaigns including executive roundtables, account-specific events, targeted content, and digital activation Measure account engagement, pip

📌 Field Marketing Manager (Mumbai)
🏢 Datamatics
📍 Mumbai