Company: Straightline Solutions Pvt. Ltd. (Straightline Worldwide)
Location: Kolkata
Experience: 3–4 years of relevant hands-on post-qualification experience on social media marketing
Employment Type: Full time
Qualification: Business Administration (BBA) / Mass Communication & Media or
Post Graduate Diploma in Management (PGDM) with a specialization in Digital Marketing/Media.
About Us
Straightline Solutions, a premier experiential agency with over 4,000 successful projects like the Filmfare Awards, is hiring a dynamic Social Media manager based at Kolkata for its Digital marketing services vertical.
Key Responsibilities
1. Social Media Management & Strategy
- Own, manage, and scale organic presence of business projects or of our clients across Linked In, Facebook, Instagram, and You Tube.
- Plan, and schedule monthly calendars that align with business or client objectives
- Develop platform-specific strategies to elevate brand positioning, keeping a sharp eye on industry trends
2. Meta Ads running and evaluation




- End-to-end management of Meta Paid Ads (Facebook & Instagram Manager), focusing on B2 B lead generation, brand awareness, traffic, and conversion.
- Budget forecasting, daily campaign optimization, and scaling ad spend efficiently.
- Deep-dive into core data analytics to track and optimize critical KPIs: Reach, Impressions, CTR, CPC, CPL, CPM, and ROAS.
3. You Tube Marketing
- Manage the business and /or clients You Tube channel, including content staging and optimization.
- Execute video SEO best practices: writing high-converting titles, descriptions, keyword tags, playlist management, and collaborating on thumbnail design
- Monitor channel growth analytics and run targeted You Tube video ad campaigns when required.
4. Linked In Marketing
- Curate thought-leadership content on Linked In to enhance visibility among corporate clients and business connects
- Design and execute employer branding initiatives
- Manage targeted Linked In talent-acquisition or

📌 Social Media Manager (Kolkata)
🏢 Straightline Worldwide
📍 Kolkata