This role requires the ability to build integrated engagement models spanning HCP engagement, patient journeys, adherence programs, digital brand growth and tangible outcomes.
Key Responsibilities:
Omnichannel Strategy & Brand Activation
Develop and execute omnichannel engagement strategies aligned with brand objectives and business priorities.
Build integrated customer journeys across field force, CRM, email, Whats App, web, apps, webinars, social media, patient programs, and engagement platforms.
Design personalized engagement journeys for HCPs, patients, and caregivers where applicable.
Partner with brand teams to translate business goals into measurable digital activation plans.
Drive channel orchestration and journey optimization based on engagement behavior.
Digital Campaign Management
Plan, execute, and optimize multi-channel digital campaigns for pharma brands.
Lead campaign orchestration through CRM/ERM and marketing automation platforms.
Manage segmentation, nurture workflows, triggered journeys, and engagement programs.
Deliver measurable improvements in reach,



engagement, and conversion.
Patient Support Programs (PSP)
Design, launch, and optimize digital-enabled Patient Support Programs aligned to therapy and brand objectives.
Build patient adherence, education, onboarding, counseling, refill reminder, and engagement journeys.
Work with medical, compliance, legal, patient support vendors, and brand teams to operationalize PSP initiatives.
Identify digital interventions to improve patient retention, adherence, persistence, and treatment outcomes.
Integrate PSP engagement across Whats App, CRM, call center ecosystems, mobile/web platforms, and patient communication channels.
Monitor PSP effectiveness through patient engagement analytics, drop-off analysis, adherence metrics, and program ROI.
Ensure all patient-facing programs comply with regulatory, privacy, and internal governance requirements.
Vacancy Management / Therapy Continuity Programs
Develop and

📌 Senior Manager (Delhi)
🏢 Mankind Pharma
📍 Delhi