17 Aug
|
YesMadam
|
Gurugram
Associate Creative Director – Growth (Performance Creative & Design)
Location: Noida (On-site) | Experience: 8–12 Years
Key Responsibilities
- Lead end-to-end performance creative strategy to drive customer acquisition and improve campaign metrics (CAC, CTR, ROAS, VTR, etc.).
- Manage and mentor cross-functional creative teams: Design, Copywriting, Production, and Post-Production.
- Design high-converting static performance creatives and set the visual quality benchmark.
- Build and implement AI-powered creative workflows using Gen AI tools for scalable content production.
- Oversee creative testing (A/B testing), performance analysis, and creative optimization.
- Guide script development for Performance Ads, UGC, and Influencer content.
Required Skills
- Performance Marketing Creative – Strong understanding of CAC, CTR, ROAS, creative testing, and growth marketing.
- Design Expertise – Advanced proficiency in Adobe Photoshop, Illustrator, Figma, Corel DRAW.
- Video & Motion – Adobe Premiere Pro, After Effects/Motion Graphics.
- Generative AI Tools – Hands-on experience with Chat GPT, Midjourney, Runway, Firefly, DALL·E, Comfy UI, and AI workflow automation.
- Script Strategy – Expertise in scripting for Performance Ads, UGC, and Influencer campaigns.
- Leadership – Proven experience leading multidisciplinary creative teams in a fast-paced D2 C, App, or E-commerce environment.
Ideal Candidate
- 8–12 years of experience with 3+ years in creative leadership.
- Robust blend of creative execution, strategic thinking, data-driven decision-making, and AI adoption.
- Comfortable being both a hands-on creator and a people leader.
📌 Associate Creative Director (Gurugram)
🏢 YesMadam
📍 Gurugram