We are seeking a skilled Performance Marketing Specialist responsible for growing revenue through paid advertisements on Meta (Facebook & Instagram) and other social media channels. The ideal candidate will manage end-to-end media planning, execution, and optimization of campaigns to maximise ROI for our D2 C website.
Responsibilities:
- Media Planning & Execution: Develop and execute media plans on Meta (Facebook & Instagram) and other social media channels, including awareness, traffic, and revenue generation campaigns.
- Digital Growth Strategy: Own and implement the digital growth strategy to boost ROI for the brand's D2 C website.
- Campaign Optimization: Analyse and optimise ad campaigns to increase return on investment (ROI).
- Data Analysis: Analyse data on ad spends, revenue, and user/customer behaviour using tools like Google Analytics.
- Experimentation: Recommend and execute experiments to enhance marketing creatives and communication.
- Creative Insight: Understand what types of creatives and copy drive the best conversions.
Requirements:
- Experience:
Relevant experience in Performance Marketing, with a preference for candidates with experience in the Ecommerce/D2 C industry.
- Understanding: Strong grasp of paid advertising principles and practices.
- Creativity: Creative mindset with the ability to generate new ideas and solve challenges effectively.
Skills:
- Audience Understanding
- Data Analysis and Interpretation
- Attribution Modelling
- Proficiency in Excel/Google Sheets
- Ad Optimization
- Energetic Ads Management
- Advantage Plus Campaign Management
- Budget Management: Experience managing a minimum budget of 3 Lacs.
About Wellversed
Wellversed owns and operates a portfolio of nutrition brands to empower people to attain their most optimal state of wellness. Our brands like Wellcore, You We Fit, Zero Sugar, and Dynamite - enable people to unlock their performance potential and live healthier lives. The brands are made available to our customers