About Keka
Keka is India’s #1 HR-Tech platform for SMBs, mid-market, and enterprise customers, now expanding aggressively across GCC and the US. Our unified Saa S platform powers everything from Core HR to Payroll, Talent, and Employee Experience for 10,000+ customers.
As we expand globally, Finance & Planning is becoming one of our most strategic pillars—enabling accurate payroll, compensation planning, budgeting, and workforce forecasting at scale.
Location – Hyderabad/Bangalore [on-site]
About Role
This role focuses on driving regional marketing , owning demand generation and pipeline growth across digital, outbound, and event channels, while partnering closely with Sales and SDR teams to improve conversion. It also includes a customer marketing component , supporting engagement, retention, and expansion through targeted lifecycle campaigns and advocacy initiatives such as case studies and reviews. The role requires strong execution and cross-functional collaboration to deliver consistent growth outcomes.
Key Responsibilities




Plan and execute integrated demand generation campaigns (digital, outbound, events) to drive high-quality pipeline (SALs/SQLs)
Own regional event strategy including roundtables, CXO dinners, flagship events, and sponsorships
Partner with Sales & SDRs to improve lead-to-revenue conversion
Track and optimize performance using funnel metrics, attribution, and ROI
Build and scale a customer advocacy engine (case studies, testimonials, referrals, reviews)
Drive upsell and cross-sell pipeline through targeted customer marketing initiatives
Establish process-driven execution , including automation and streamlined workflows
Implement solid GTM rhythm to improve planning, forecasting, and execution efficiency
Ensure tight cross-functional alignment with Sales, SDR, CX, and Farming teams
Maintain disciplined cadence across campaign planning, execution, tracking, and reviews
Customer Marketing
Support customer engagement and expansion initiatives thro

📌 Regional Marketing Manager (Bengaluru)
🏢 Keka HR
📍 Bengaluru