Client - One of the Top Management Consulting Firms in India in the Consumer Internet Space
We are looking for a sharp, numbers-driven B2 B performance marketing Specialist expert to own
and scale paid media engine. You will be responsible for planning, executing, and optimising campaigns across Linked In, Google, and programmatic channels – driving TOMA (Top of Mind Awareness) and inbound demand from target audience of CXOs, fund managers, investors, and founders.
KEY RESPONSIBILITIES
Linked In Ads
- Plan and manage full-funnel Linked In campaigns — Sponsored Content, Thought Leader Ads, Document Ads, Lead Gen Forms, and Conversation Ads
- Build exact audience segments using job titles, seniority, company size, Linked In groups, and matched/ lookalike audiences
- Own budget allocation, bid strategy, and pacing across campaign objectives (Awareness, Engagement, SQL generation and funnel/stage tracking)
- Collaborate with content and design teams to develop high-performing ad creatives and copy; run structured A/B tests
- Optimise campaigns weekly based on performance data




- Coordinate with ABM programs to ensure paid media coverage of priority accounts at each funnel stage
Google Ads
- Manage Search, Display, and You Tube campaigns — from keyword strategy and Ad copy to bidding and landing page alignment
- Build and maintain keyword lists across branded, non-branded, and competitor clusters; manage negative keyword hygiene
Programmatic and; Paid Social
- Plan and execute programmatic display campaigns via DV360 or equivalent DSPs to extend reach across target account universe
- Coordinate with ABM programs to ensure paid media coverage of priority accounts at each funnel stage
Analytics and Reporting
- Own performance dashboards in Google Ads, Linked In Campaign Manager, GA4, and marketing platform such as Hub Spot
- Track and report on CPL, ROAS, MQL volume, cost per MQL, pipeline attribution, and campaign ROI
- Build multi-touch attribution models to understand

📌 Performance Marketing Manager (Bengaluru)
🏢 TAAS Partners
📍 Bengaluru