This is a high-impact role focused on building and shaping emerging categories and driving consumer conversion from awareness to trials. The role requires creating and scaling recent business verticals while leading innovation-led marketing initiatives.
o Drive a challenging and exciting category focused on consumer conversion (awareness to trials)
o Lead category creation initiatives
o Build new business verticals from scratch
o Drive new launches and develop categories for emerging consumer segments
o Align and lead cross-functional teams for AI-led initiatives and Rx team integration on brand
1. Brand Strategy Development & Marketing
• Build and drive the annual and long-term brand strategy for assigned brands
• Manage and strengthen brand identity
• Analyse market trends and customer insights
• Develop competitive positioning for the brand
• Create compelling brand propositions
• Develop Go-To-Market (GTM) strategies
2. Product Launches and Promotions
• Plan and oversee product launches and marketing campaigns
• Drive promotional campaigns and media planning for brands
• Lead the design and execution of brand collaterals
3. Market Research and Analysis
• Conduct market research to understand consumer behaviour, market conditions, and competitor activities
• Leverage insights to inform marketing strategies and product development decisions
4. OT Channel Growth
• Drive E-commerce, Q-commerce, Modern Trade, and D2 C business strategy and growth
• Build integrated channel strategies to accelerate brand performance
5. Cross-Functional Collaboration
• Collaborate with Sales, Operations, and R&D; to ensure consistent brand messaging
• Ensure product offerings align with customer needs and expectations
6. Brand Communication
• Conceptualise and build relevant communication strategies for the brand
• Ensure consistency of brand messaging across all platforms and touchpoints
7. Customer Relationship Management
• Strengthen customer engagement and long-term brand relationships