We’re looking for a Performance Marketing Manager to lead paid growth across two businesses:
Mi M-Essay — a leading study abroad consulting firm helping applicants get admits to top global business schools.
Kraya AI — an AI-powered sales automation and lead qualification platform helping businesses capture, qualify, and convert leads better.
This is not a basic “run ads and report CPL” role.
We’re looking for someone who can think deeply about funnels, creatives, lead quality, messaging, and revenue impact.
You should be comfortable working across paid ads, landing pages, Whats App flows, CRM data, creative testing, and sales feedback.
The role is ideal for someone who understands that performance marketing today is not just about media buying. It is about finding the right audience, creating the right hook, testing the right offer, and improving the complete journey from first click to closed sale.
What You’ll Work On You will be responsible for planning, running, and improving paid marketing campaigns for Kraya AI and Mi M-Essay.
This includes managing ads across Meta, Google,



You Tube, Linked In, and retargeting channels, while working closely with the content, design, and sales teams.
The role is not just about reducing CPL. We want someone who can understand the full funnel — from ad creative and landing page to Whats App conversations, lead quality, and final conversions.
You will be expected to test new creatives, improve campaign performance, track lead quality, and scale what works.
The focus is simple: bring in better leads, improve conversions, and help both businesses grow profitably.
What We’re Looking For The ideal candidate should have:
4+ years of experience in performance marketing
Strong hands-on experience with Meta Ads
Experience running lead generation campaigns
Valuable understanding of funnels, landing pages, and conversion journeys
Ability to think from a business and revenue perspective, not just an ads dashboard perspective
Strong creative judg

📌 Performance Marketing Manager (New Delhi)
🏢 MiM-Essay
📍 New Delhi