Head of Digital Marketing
Key Responsibilities
- Lead and execute the university’s digital marketing strategy to drive brand awareness, student engagement, and admissions.
- Manage performance marketing, social media, SEO/SEM, email marketing, and website optimisation.
- Supervise content, creative, and campaign execution across digital channels.
- Monitor analytics, campaign performance, budgets, and ROI; present reports to senior leadership.
- Coordinate with admissions, faculties, administration, and external agencies to achieve marketing objectives.
- Lead, mentor, and develop the digital marketing team to ensure high performance and innovation.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred).
- 8+ years of digital marketing experience, preferably in higher education.
- Strong expertise in Google Ads,



Meta Ads, Performance Marketing, Lead Generation, SEO, and Marketing Automation.
- Proficient in analytics and reporting tools including Google Analytics 4, Google Tag Manager, and CRM platforms.
- Hands-on experience with SEO and competitive intelligence tools such as SEMrush, Ahrefs, and Google Search Console.
- Proven ability to manage large marketing budgets, optimise ROI, and drive enrollment growth through data-driven strategies.
- Solid team leadership, stakeholder management, and agency coordination skills.
- Excellent communication, presentation, and project management abilities.
- Ability to work full-time on-site in Moradabad.

📌 Head Of Digital Marketing (Moradabad)
🏢 Teerthanker Mahaveer University, Moradabad
📍 Moradabad