Performance Marketer
KEY RESPONSIBILITIES
Build and manage all Meta and Google Ads campaigns — prospecting, retargeting,
lookalike audiences, and brand search
Set up and verify Meta Pixel + C-API (server-side), GA4 ecommerce events, and
GTM Data Layer across all website pages before any spend goes live
Own campaign structure from scratch: ad sets, audiences, bidding strategy, creative
rotation, and budget pacing
Manage retargeting pools: website visitors, cart abandoners, product viewers, quiz
completers — each with tailored creative and messaging
Run weekly creative testing — identify best-performing hooks, formats, and CTAs.
Rotate creatives before fatigue sets in.
Monitor and report ROAS, CAC, CTR, CVR, and CPC daily. Flag issues before they
compound.
Manage Amazon Sponsored Products and Google PMax campaigns in coordination
with Marketplace Manager
Maintain the GTM event audit document — every event, trigger, and Data Layer
variable documented
REQUIREMENTS
10+ years of hands-on performance marketing — campaign manager level,
not agency account management




Proven track record managing Meta Ads budgets above ₹5 L per month with
documented ROAS outcomes
Deep working knowledge of Meta Business Manager, Ads Manager, Events
Manager, and CAPI setup
Proficiency in Google Ads — Search, Display and Smart Bidding strategies
GTM experience: able to create tags, triggers, and variables independently.
Data Layer troubleshooting.
GA4 ecommerce setup: purchase events, custom dimensions, funnel exploration
reports
Solid understanding of D2 C conversion funnel — knows the difference between
To F, Mo F, and Bo F
Analytical — comfortable with Excel/Sheets, reading dashboards, and making
data-driven decisions fast
GOOD TO HAVE
Experience with Klaviyo / Mo Engage / Clevertap for audience syncing
Familiarity with Shopify or Next.js pixel implementation
Experience with Amazon Sponsored Ads and ACo S management
Subscription-based D2 C brand experience
About the Parent Company:
Finvasia

📌 Performance Marketing Manager/ Senior Manager (Mumbai)
🏢 Finvasia
📍 Mumbai