The individual will be responsible for driving product strategy, market competitiveness, product launches, sales enablement, and category growth. The role requires a deep understanding of market trends, customer needs, competitor offerings, and product positioning to support business objectives and enhance market share.
Key Responsibilities
Product Launch & Product Training
Plan, organize, and ensure effective execution of product launch meetings and product counselling sessions for both new and existing products.
Facilitate knowledge transfer and product awareness across sales and business teams.
Develop and deliver product presentations, training materials, and product communication tools.
Market Research & Go-to-Market Strategy
Conduct SWOT analysis, market assessments, and Go-to-Market (GTM)studies for existing and new product categories.
Evaluate market opportunities and provide strategic recommendations to enhance category performance and market penetration.
Support product positioning and commercialization strategies.
Product Knowledge & Sales Enablement
Develop comprehensive knowledge of the Sanitaryware category and related product lines.
Collaborate closely with sales teams through regular market visits to understand customer requirements, market trends, and business opportunities.
Provide technical and commercial support to strengthen sales effectiveness and customer engagement.
Competitor Analysis & Product Gap Identification
Monitor competitor products, innovations, certifications, and market developments across domestic and international markets.
Conduct product gap analysis and identify opportunities for portfolio enhancement.
Recommend product improvements, current product introductions, and certification requirements to maintain market competitiveness.
Product Benchmarking & Pricing Support
Prepare and maintain comparative benchmarking of products, features, pricing (MOP), and value propositions against key competitors.
Share actionable insights and ben