Job Title: Senior Executive – Analytics
Department: Analytics
Location: Gurugram
Experience: 2–3 years
About the Role
We are looking for a detail-oriented and analytical professional to join our Analytics team as a Senior Executive. The candidate will be responsible for implementing and managing web analytics solutions, ensuring accurate tracking through Google Tag Manager (GTM), analyzing website performance using Google Analytics, and delivering actionable insights to clients. The role requires solid stakeholder management skills along with a solid understanding of digital analytics and data interpretation.
Key Responsibilities
Tag Management & Analytics Implementation
Implement and manage Google Tag Manager (GTM) setups from scratch across multiple client websites.
Configure and deploy tracking for user interactions, events, conversions, e-commerce, and other business KPIs.
Conduct QA and troubleshooting to ensure data accuracy and tracking integrity.
Collaborate with development teams to facilitate analytics implementation requirements.
Google Analytics Management
Configure and maintain Google Analytics (GA4) properties and reporting setups.
Monitor website and campaign performance through analytics dashboards.
Ensure data collection aligns with business and measurement objectives.
Create custom reports, explorations, and performance dashboards.
Data Analysis & Insights
Analyze website traffic, user behavior, conversion funnels, and campaign performance.
Extract meaningful insights and provide recommendations to improve website performance and marketing effectiveness.
Identify trends, opportunities, and areas of improvement through data-driven analysis.
Prepare periodic performance reports and executive summaries.
Client Management
Act as a primary point of contact for analytics-related client requirements.
Understand client business objectives and translate them into measurement frameworks.
Present findings, insights, and recommendations to internal and extern