Business & Growth Head
Work Experience: 8-12years
Location: New Delhi
Role Overview
As the Business & Growth Head, you will own the P&L; and end-to-end growth engine at
Fraganote—spanning revenue, margins, customer acquisition, and retention across D2 C,
marketplaces, quick-commerce, and offline channels. This is a founder’s office-level leadership role requiring a blend of strategy and execution.
P&L; Ownership & Growth Strategy
• Own revenue, contribution margins, and growth targets
• Build multi-channel growth roadmap
• Drive forecasting, budgeting, and demand planning
• Optimize LTV/CAC and payback periods
Performance Marketing & Acquisition
• Scale paid acquisition across Meta and Google
• Optimize CAC, ROAS, and blended costs
• Build new acquisition channels (affiliate, partnerships, creators)
• Collaborate on high-performing ad creatives
Retention & Lifecycle (Email + Whats App)
• Own repeat revenue and retention metrics
• Build email and Whats App marketing engines
• Create lifecycle journeys: onboarding, upsell, winback
• Improve LTV and cohort performance




E-commerce & D2 C Optimization
• Improve CVR, AOV, and revenue per session
• Optimize funnels and checkout experience
• Drive merchandising and pricing strategies
Quick Commerce Growth
• Scale Blinkit, Zepto, Instamart presence
• Manage pricing, promotions, and assortment
• Drive discoverability and platform growth
Offline & Distribution
• Build retail and experiential channels
• Expand distribution aligned with premium positioning
Data & Analytics
• Build dashboards and reporting systems
• Track revenue, LTV, CAC, repeat %, margins
Team Leadership
• Build and lead growth team
• Drive execution and cross-functional alignment
Key KRAs
• Revenue growth and contribution margin
• CAC and LTV improvement
• Repeat purchase rate and retention
• Email + Whats App revenue contribution
• Website CVR and AOV
What We’re Looking For
• 8–12 years in growth / business roles
• Solid performance marketing experience
• Pr

📌 Head Of Business (New Delhi)
🏢 Fraganote
📍 New Delhi