Job Description
General Manager – Operations & Sales
Location: Gurgaon
Company: BIBA Fashion
Industry: Fashion Retail Only
About the Role
We are seeking a dynamic and result-oriented General Manager – Operations & Sales to lead and drive retail business performance across Delhi/NCR region. The role requires solid expertise in retail operations, sales management, team leadership, customer experience, profitability, and business expansion within the fashion/apparel industry.
The incumbent will be responsible for ensuring operational excellence, achieving sales targets, enhancing store productivity, and maintaining brand standards across all stores in the region.
Key Responsibilities
Sales & Business Performance
Drive overall regional sales performance and achieve monthly, quarterly, and annual business targets.
Monitor KPIs including sales productivity, conversion, ATV, ASP, UPT, and store profitability.
Develop and implement sales strategies to maximize revenue and market share.
Analyze sales trends, customer behavior, and competitor activities to identify growth opportunities.




Ensure execution of promotional campaigns and seasonal launches across stores.
Retail Operations
Oversee end-to-end retail operations across multiple stores in Delhi/NCR.
Ensure SOP adherence, operational efficiency, and smooth store functioning.
Maintain high standards of visual merchandising, inventory management, and store upkeep.
Coordinate with warehouse, supply chain, VM, marketing, HR, and finance teams for seamless operations.
Ensure shrinkage control and inventory accuracy across stores.
Team Management
Lead, mentor, and develop Regional Managers, Store Managers, and frontline teams.
Drive employee engagement, retention, and performance management initiatives.
Conduct regular store visits, audits, and performance reviews.
Build a high-performance and customer-centric culture.
Customer Experience
Ensure exceptional customer service standards across all stores.
Resolve escalated custom

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