Location: Bangalore
Employment Type: Full-Time
Target Markets: US & Middle East
Company Stage: Series A (YC-Backed)
Job Summary
We don't need a traditional "content marketer" or a "brand person". We are looking for someone who lives and breathes product narrative- someone who can take a complex AI product, find its sharpest angle, and make the right enterprise buyers feel like it was built specifically for them. You will completely own positioning, messaging, and go-to-market (GTM) storytelling for our AI voice interviewer and talent management platform in the US and Middle East markets
Key Responsibilities
Own the Messaging: Define our Ideal Customer Profile (ICP), core value propositions, and competitive differentiation
Launch and Iterate Fast: Build, run, and measure GTM motions for new features, segments, and markets
Enable Sales Teams: Create high-impact sales assets, including battle cards, one-pagers, and objection-handling guides
Gather Customer Insights: Conduct regular win/loss interviews and discovery calls to feed both product development and GTM strategy
Collaborate Professionally: Work directly with the founding team with no corporate layers, meaning your ideas ship in days, not quarters
What We Are Looking For
Saa S Experience: 2+ years of dedicated product marketing experience in B2 B Saa S is strictly mandatory
End-to-End Ownership: Proven track record of owning product positioning or launches from scratch
Exceptional Writing: A solid writing instinct that makes complex enterprise software sound engaging to a VP of HR
Industry Context (Bonus): Prior experience working in HR tech, talent acquisition tech, or selling into people/ops teams is highly preferred
Core Traits for Success
First-Principles Thinking: You break problems down to fundamentals rather than blindly copying "best practices"
High Agency: You do not wait for a brief; you interview customers, pull insights, and show up with drafts
Writing That Converts: You create copy for landin