Role Overview
We are seeking a results-driven Amazon Performance Marketing professional to lead marketplace growth through strategic advertising, campaign optimization, and data-driven decision-making. The role will be responsible for driving traffic, conversions, revenue growth, and profitability across Amazon while collaborating with cross-functional teams to maximize brand visibility and market share.
Key Responsibilities
Own end-to-end Amazon advertising strategy and execution across Sponsored Products, Sponsored Brands, Sponsored Display, Video Ads, Amazon DSP, and AMC.
Manage and optimize advertising budgets to achieve revenue, ROAS, TACOS, and profitability targets.
Develop keyword, audience, and competitor targeting strategies to drive category share and brand visibility.
Analyze campaign performance and implement optimization levers to improve conversion rates, CTR, CPC, and customer acquisition efficiency.
Leverage Amazon Marketing Cloud (AMC) insights to build audience cohorts, measure attribution, and identify growth opportunities.
Collaborate with category, content,



and account management teams to improve listing quality, organic rankings, and overall marketplace performance.
Plan and execute key Amazon events such as Prime Day, Outstanding Indian Festival, and category-specific campaigns.
Monitor competitive activity, category trends, and share-of-voice metrics to identify opportunities for market share growth.
Build dashboards and performance reports, presenting actionable insights to senior stakeholders.
Drive experimentation through A/B testing of creatives, keywords, audiences, and promotional strategies.
Partner with Amazon teams and agency partners to unlock new ad products, beta opportunities, and growth initiatives.
Desired Skills & Qualifications
4–7 years of experience managing Amazon advertising for D2 C, FMCG, beauty, wellness, nutrition, or consumer brands.
Strong expertise in Amazon Ads ecosystem, including Sponsored Ads, DSP, and AMC.
Hands-on

📌 Asst Manager E Commerce (Mumbai)
🏢 Fast&Up India
📍 Mumbai