Role: Performance Marketing Manager
Location: Bangalore
Experience: Minimum 3 years
Type: Full-time
About the Role
We're looking for a hands-on Performance Marketing Manager with deep expertise in Instagram and Meta ads to scale our paid acquisition. If you live and breathe CPL and CAC optimization in the Ed Tech space and know how to blend paid social with influencer collaborations, we want to talk to you.
What You'll Do
- Plan, launch, and scale Instagram and Meta ad campaigns end-to-end
- Own and optimize CPL and CAC - driving down acquisition costs while scaling volume
- Manage influencer ad collaborations and integrate them into the paid funnel
- Build and test creatives, audiences, and landing pages for maximum conversion
- Set up and manage tracking, UTM governance, and conversion loops (Pixel, CAPI)
- Work closely with sales to improve lead quality, not just lead volume
- Report weekly on spend, performance, and growth levers
What We're Looking For
- Minimum 3 years running paid performance campaigns with real budgets
- Proven expertise in Instagram and Meta Ads (this is the core of the role)
- Robust track record of CPL and CAC management specifically in Ed Tech
- Experience running and scaling influencer ad collaborations
- Data-first mindset — comfortable with analytics and funnel metrics
- Ability to balance strategy with hands-on daily execution