17 Aug
|
Wellbeing Nutrition
|
Gurugram
17 Aug
Wellbeing Nutrition
Gurugram
Designation- Associate Creative Director- Video
Location: Gurugram
Experience: 8 years
Role Overview
This is not just a "campaigns" role. We're looking for someone who understands how premium brands are built through consistency, taste, storytelling, and execution detail — from hero films to handheld creator content, from sonic identity to typography, from product lighting to edit pacing. As Associate Creative Director, you will own and lead the video mandate for the brand across all platforms and formats. You'll shape how Wellbeing Nutrition looks, feels, sounds, and moves in culture. You will work closely with founders, marketing, social, design, and external agencies to build a category-defining wellness brand.
Key Responsibilities-
Creative & Brand Leadership
• Define and evolve the visual and storytelling language of the brand
• Build a premium, globally competitive creative identity for Wellbeing Nutrition
• Ensure consistency across campaigns, ads, social, website, creator collaborations, packaging shoots, and launch films
• Translate brand strategy into compelling visual narratives Video Mandate Ownership Lead end-to-end video creative across:
• Product launch campaigns
• Celebrity and creator shoots
• Social-first content
• UGC frameworks
• Educational wellness content
• Retail and marketplace videos
• Event and experiential content
Creative Direction- Video
• Conceptualize campaigns from insight to execution
• Write or supervise scripts, moodboards, shot breakdowns, and creative decks
• Direct shoots alongside external production teams
• Oversee edit language, motion design, music, pacing, typography, grading, and finishing
• Maintain a solid premium aesthetic across all outputs
Systems & Processes
• Build scalable creative workflows for a high-volume content ecosystem
• Develop creative playbooks and brand guidelines
• Create repeatable content systems without compromising quality
• Manage external agencies, editors, DOPs, photographers, stylists, and cr
📌 Associate Creative Director- Video (Gurugram)
🏢 Wellbeing Nutrition
📍 Gurugram