We are seeking a highly creative and performance-driven Video Editor / Creative Strategist to join our marketing team. The ideal candidate will have a minimum of 3 years' experience creating high-converting video content for e-commerce brands across platforms such as Meta (Facebook & Instagram), Tik Tok, You Tube, and other digital channels.
This role combines video editing expertise with creative strategy, requiring a solid understanding of direct-response marketing, consumer psychology, and performance-driven content. The successful candidate will be responsible for developing data-driven creative concepts, producing high-converting video advertisements, and continuously optimizing content based on performance metrics and audience insights.
Key Responsibilities
Develop and execute creative strategies for paid social advertising campaigns. Create and edit high-converting video ads for Meta, Tik Tok, You Tube, and other digital platforms. Produce engaging content including UGC ads, product demonstrations, testimonials, and promotional videos.
Develop compelling hooks, storytelling, and calls-to-action that drive conversions. Analyse campaign performance and optimize creatives based on data-driven insights. Collaborate with marketing and media buying teams to create winning ad concepts. Research market trends, competitor creatives, and emerging content formats. Create and test multiple creative variations to improve campaign performance and ROI. Ensure all content aligns with brand guidelines and performance objectives. Qualifications
Minimum 3 years of professional experience in video editing and creative strategy for e-commerce brands. Proven track record of creating high-performing video ads that drive conversions and sales. Strong portfolio showcasing direct-response advertising content. Applicants must submit a portfolio showcasing high-performing video advertisements and e-commerce creative work. Advanced proficiency in:
Adobe Premiere Pro, Afte