The Global Digital Marketing team is looking for a Senior Specialist in the area of Search Marketing (SEO + AEO + Content Strategy) to drive search marketing campaigns. This would be an individual contributor role, and an ideal candidate will play a crucial role to improve our brand visibility, build a strong online presence and assist in achieving larger marketing objectives through search marketing.
Role
• Independently managing and executing end-to-end search marketing (SEO+AEO) campaigns for
various Mastercard digital assets.
• Plan and support global content strategy in sync with the SEO work to drive content and page
structures towards conversions.
• Collaborate with developers, content writers, creative designers, and project managers to
execute content strategy plans in sync with search marketing recommendations.
• Communicating with different business units to understand their objectives and accordingly
developing search marketing strategies & executing them to help achieve their goals.
• Developing high-quality, optimized content related to search marketing.




• Performing SEO technical audits & on-page optimization on a regular basis to maintain search
engine friendliness of the sites.
• Analyzing search performance and generating insightful reports and dashboards.
• Staying updated with latest SEO trends, including AI-powered search, and implementing them in
day-to-day work.
• Contributing to the ongoing development of best practices and guidelines to be followed in the
area of search marketing, especially covering the latest developments in the AI-powered search
space.
• Improving work efficiency by leveraging tools & automating processes.
• Integrating search marketing with other pillars of digital marketing to achieve larger marketing
goals.
• Guiding & mentoring junior members of the team to help them deliver effectively & efficiently.
All About You
• Must have robust & proven experience in the field of search engine optimization, with an up-to date
kn

📌 Aeo Seo (Pune)
🏢 Tech Mahindra
📍 Pune