COMPANY DESCRIPTION
Andamen is India’s leading men’s bridge-to-luxury DTC fashion brand, known for our timeless designs, premium craftsmanship, and commitment to delivering an exceptional customer experience. Launched in 2016, we have over two lakh customers, and operate in six product categories and 6 digital distribution channels.
Andamen is part of the Impulse Group, one of India’s leading fashion supply chain companies.
Impulse provides comprehensive design-to-delivery supply chain services to global fashion brands and retailers including ASOS, Debenhams, Next, Paul Smith, Shinsegae (Samsung Group), Walmart, Amazon. The product categories include apparel, accessories, footwear, leather garments, home furnishings, costume jewellery and hard goods. Founded in 1982, Impulse has over 400 employees across India, Bangladesh, UK, Korea, USA, Canada.
Learn more: ABOUT THE JOB
As CRM Manager/ Assistant Manager, you will be responsible for driving customer retention, repeat revenue, and loyalty through impactful and data-led CRM strategies.



This is a key role within the Growth function where you will lead lifecycle marketing campaigns, own automated journeys, and use customer insights to shape behavior and engagement across channels i.e. Whats App, SMS, Email and Programs like Loyalty and Referral.
You will play a pivotal role in shaping the customer journey at every touchpoint—onboarding, activation, replenishment, win-back—and be directly responsible for CRM-led revenue contribution. You will work across functions (tech, performance, content, CX) to deliver a seamless, contextual and measurable user experience.
KEY RESPONSIBILITIES
- Own the CRM strategy and calendar, building contextual journeys across the entire lifecycle – from recent user onboarding and conversion to post-purchase engagement, replenishment, retention, and win-back.
- Drive marketing automation at scale using Netcore and Go Kwik, managing omni channel campaigns across Email, Whats App, SMS, and Push not

📌 Manager/ Assistant Manager Crm (Gurugram)
🏢 Andamen
📍 Gurugram