EXPERIENCE: 7-15 Years
INDUSTRY: Premium / Contemporary Luxury Fashion
MARKET FOCUS: US D2 C Ecommerce
JOB DESCRIPTION:
We are hiring a growth-focused ecommerce leader for a premium fashion brand scaling aggressively in the US market.
This is not a traditional digital marketing role. We are looking for a commercially minded operator who understands how to build and scale high-AOV D2 C brands by integrating performance marketing, retention, ecommerce, CRO, brand storytelling, and customer experience into one cohesive growth engine.
You will work directly with founders and leadership to drive revenue growth, improve customer acquisition efficiency, strengthen retention systems, and scale the brand internationally.
What You’ll Own
- End-to-end ecommerce growth across D2 C channels
- Performance marketing strategy and execution across Meta, Google, Tik Tok, You Tube, etc.
- Customer acquisition, retention, and lifecycle marketing
- Website conversion optimization (CRO) and funnel improvements
- Shopify / Shopify Plus ecosystem management




- Email & SMS lifecycle programs through platforms like Klaviyo
- Attribution, analytics, and growth reporting
- Agency management and cross-functional collaboration
- Scaling the brand across US and international markets
- Growth planning tied to revenue, MER, CAC, LTV, and profitability goals
What We’re Looking For
Must-Have Experience
- 7–15 years in D2 C ecommerce, growth, or performance marketing
- Strong hands-on experience scaling premium consumer brands
- Prior experience in fashion, beauty, luxury, lifestyle, or high-AOV consumer categories
- Proven experience managing and scaling Shopify / Shopify Plus brands
- Robust understanding of US D2 C consumer behavior and ecommerce trends
- Experience managing Meta and Google Ads at meaningful scale
- Strong lifecycle and retention marketing experience (email, SMS, CRM)
- Deep understanding of MER, CAC, LTV, attribution, and profitability metrics
- Experience operating in founder-led

📌 Head Of Growth (Mumbai)
🏢 Hyper Lychee Labs
📍 Mumbai