Role: Manager – Revenue Strategy - Events and Branded Content
Role Overview:
Drive monetisation and growth across branded content, TV/digital properties and on-ground IPs by combining execution, innovation and business development. The role will focus on creating scalable revenue opportunities, identifying new growth areas and supporting cross-functional teams to build stronger market-facing solutions.
Key Responsibilities:
1. IP & Branded Content Monetisation
- Drive revenue across on-ground IPs, branded content integrations, TV specials and digital extensions.
- Create scalable sponsorship models, branded integrations and innovative commercial opportunities.
2. New Revenue Stream Development
- Identify whitespace opportunities for recent IPs and monetizable content formats.
- Explore non-traditional revenue opportunities including partnerships, licensing and new category entries.
3. Client Acquisition & Category Expansion
- Build new advertiser pipelines across categories and identify emerging sectors/startups for partnerships.
- Support the sales team with fresh pitch ideas,



integrated solutions and recent business opportunities along with client servicing team.
4. Conceptualisation & Innovation
- Develop new event and content concepts rooted in consumer, editorial and advertiser insights.
- Research and suggest differentiated formats and experiences that improve monetisation potential.
5. Market Intelligence & Revenue Insights
- Track competitor IPs, sponsorship models, category spends and market trends to identify white spaces.
- Provide strategic inputs to improve product-market fit and revenue effectiveness.
6. Cross-platform Packaging
- Build integrated solutions across TV, digital, social and on-ground to maximise client value and deal size.
- Work closely with client servicing teams to strengthen delivery and unlock upsell opportunities.
7. P&L; & Commercial Ownership
- Manage budgets, profitability and ROI across properties, ensuring commercial viability and yie

📌 Manager Revenue Strategy (Mumbai)
🏢 Times Network
📍 Mumbai