POSITION OVERVIEW

We are looking for a results-driven Digital Ad Campaign Specialist based in India, with a minimum of five years of hands-on experience in planning, executing, and optimising paid digital advertising campaigns across multiple platforms. The ideal candidate is analytically sharp, creatively versatile, and comfortable working in a fast-paced, cross-cultural environment. Prior exposure to the healthcare or medical industry and demonstrated experience managing campaigns for US-based clients will be considered robust differentiators.

POSITION DETAILS

Job Title

Digital Ad Campaign Specialist

Experience

Minimum 5 years in digital advertising / paid media

Employment Type

Full-Time (Permanent)

Industry Focus

Healthcare & Medical (Preferred) | Open to other verticals

Client Exposure

US-based client experience is a strong plus

CTC

Competitive & commensurate with experience (INR)

Notice Period

Immediate to 60 days preferred

Reports To

Digital Marketing Manager / Head of Performance Marketing

KEY RESPONSIBILITIES

• Plan, launch,



and manage paid digital campaigns across Google Ads, Meta (Facebook/Instagram), Linked In, programmatic platforms, and other relevant channels.

• Develop audience targeting strategies, messaging frameworks, and media plans aligned with client goals and KPIs.

• Monitor campaign performance daily and implement optimisations to improve CTR, CPC, CPA, ROAS, and other key metrics.

• Conduct thorough keyword research, competitor analysis, and audience segmentation to inform campaign strategy.

• Collaborate with creative and content teams to develop and A/B test ad copies, visuals, and landing page variations.

• Manage campaign budgets effectively, ensuring accurate pacing and ROI targets are met or exceeded.

• Prepare detailed performance reports and present data-driven insights and recommendations to internal teams and clients.

• Coordinate across time zones with US-based clients and stakeholders, maintaining clear

📌 Digital Ads Campaign Specialist– India (Kochi)
🏢 TechsoIT
📍 Kochi