About the job

Head of AI Search & Organic Growth

Location: Gurgaon

About Planet Spark

Planet Spark is India's leading platform for kids' & grown ups communication skills — public speaking, creative writing, spoken English. Trusted by 1,00,000+ parents across 10+ countries, we run live 1:1 , Group expert-led classes for ages 4–16, powered by an AI-augmented teaching stack.

Organic search currently brings 4 M+ monthly clicks, 280 M+ impressions, hundreds of thousands of leads per quarter. The 12–18 month frontier is winning organic traffic in the AI era — where Google AI Overviews, Perplexity, Chat GPT, and Claude are reshaping how families find learning resources.

We're hiring a senior SEO Lead to own this entire frontier with a small, sharp, AI-armed team.

Why this role exists

The old playbook — hiring writers in bulk to publish AI-drafted content — is now a liability. Google's scaled-content-abuse and helpful-content updates have demoted entire sites that played that game. AI search engines reward authority, original data, and structured content.



The companies that win the next five years of organic growth will be the ones that build technical infrastructure, brand entity signals, and original first-hand expertise.

We need one leader who can hold that whole picture — strategy, technical SEO, content judgment, GEO (generative engine optimization), and the discipline to ship code themselves — supported by two engineers and AI coding tools. No more layers, no more committees, no more freelancer brigades.

What you'll own

Organic traffic, leads, demos, and attributed revenue across Planet Spark's entire site footprint (Blogs, Current LPs, Worksheets, Resources, Courses, Tutor listings, programmatic city/grade templates).

A 131-item living SEO checklist with daily / weekly / monthly automated audits. You inherit it; you evolve it.

AI-search citation strategy: getting Planet Spark cited in Google AI Overviews, Perplexity, Chat GPT, and Claude responses for catego

📌 Head Of Ai Search (Gurugram)
🏢 Planetspark
📍 Gurugram