Job Title: Google Ads Performance Lead-D2 C

About the Role

We are looking for a performance-driven marketer to lead paid acquisition with a solid focus on Google Ads and D2 C growth. This role is ideal for someone who has hands-on experience scaling Search, Shopping, Display, and You Tube campaigns for e-commerce brands, with a strong understanding of CAC, ROAS, conversion funnels, and Shopify tracking.

The ideal candidate has built and scaled Google Ads for a D2 C/e-commerce business and understands how to drive efficient growth through data-led experimentation, audience targeting, and funnel optimization.

Key Responsibilities
Own and scale paid acquisition across Google Ads (Search, Shopping, Display, You Tube) Build and execute performance marketing strategies focused on revenue, ROAS, and CAC efficiency Lead keyword strategy, bidding, audience segmentation, and campaign structure optimization Monitor and optimize campaign performance across CTR, CPC, CVR, CAC,



and ROAS Manage budgets and improve efficiency while scaling spend profitably Partner with design/content teams to improve ad creatives and landing page conversion Work closely with tech team to ensure accurate tracking via GA4, GTM, Google Ads conversion tracking Manage remarketing, customer audience segmentation, and funnel-based retargeting Analyze customer journeys and identify opportunities to improve conversion performance Stay updated on Google Ads best practices, algorithm updates, and emerging opportunities Must-Have Requirements
4–7 years of hands-on experience in performance marketing Strong expertise in Google Ads (Search + Shopping mandatory) Proven experience managing D2 C / e-commerce paid acquisition Hands-on experience scaling campaigns for Shopify-based brands Strong understanding of CAC, ROAS, CTR, CVR, AOV, LTV Strong working knowledge of GA4, GTM, conversion tracking, attribution Experience in campaign budgeting, bid optimization, and scaling paid channels Strong analytical and pr

📌 Google Ads Performance Lead (Gurugram)
🏢 Emori
📍 Gurugram