Role Overview
We are looking for a Brand Storytelling & Consumer Insight Lead who can deeply understand the Miduty woman and ensure that every piece of communication reflects her reality, emotions, aspirations, and transformation
This role will own the voice of the brand across advertisements, social media, UGC content, founder content, product launches, email marketing, community communication, and landing page
s.
The ideal candidate combines consumer psychology, storytelling, creative strategy, and content leadersh
ip.
Key Responsibili
ties
1. Become the Expert on the Miduty
Woman
Develop a deep understandi
ng of:
* Customer moti
vations* Emotional pain
points* Daily st
ruggles* Dreams and aspi
rations* Buying t
riggers* Language and communicatio
n style
Conduct:
* Customer i
nterviews* Community
listening* Revi
ew mining* Social
listening* Consumer
research
Translate insights into communication s
trategies.
2. Own Bran
d Messaging
Build and continuo
usly refine:
* Brand voice* Messagi
ng frameworks* Cust
omer personas* Emotiona
l positioning* Produ
ct narratives
Ensure consistency across all custome
r touchpoints.
3. Lead Cr
eative Strategy
Create creative
direction
s for:
* Meta
ads* You Tube a
ds* UGC campaigns*
Product launches* S
easonal campaigns* Fo
under-led content
Provide detailed c
reative bri
efs to:
* Desig
ners* Video ed
itors* UGC crea
tors* Content teams
4. Develop High-Conve
rting C
ontent Ang
les
Create:
* Ad
hooks* Video
concepts* UGC scri
pts* Landing page
copy* Email campaig
ns* Whats App campaigns* Communit
y engagement campaigns
Generate content that is emotionally resonant
and conversion-focused.
5.
Founder Content Strategy
Work closely with the Founder to transform ideas, expe
riences
, and beliefs in
to:
* Reels
* You Tube videos* Carousels*
Thought leadership con
tent* Community discussions
Ensure all founder content remains authentic and alig
ned with the Miduty mission.
6. Build and Mana
ge the Miduty Messaging Bible
Create and maintai