Post / Job Title: Assistant Manager- Engagement & Community
Job Type: Full Time
Reporting to: Lead- Engagement & Community
No. of Positions: 1
Department: Marketing & Communications
Location: Gurgaon
Role Overview: We are looking for a creative and execution-focused personnel to support the day-to-day management of all social media handles and community. The role will focus on driving engagement, conversations, and community-building among a Gen Z audience (18–25 years), while tracking national and global competitors to bring fresh, creative thinking into the brand’s social presence.
Principal Accountabilities & Responsibilities
Social & Digital Engagement Leadership (Core):
• Own and drive all social media channels as the primary medium to engage with prospective and current learners.
• Build platforms into high-engagement, conversation-led ecosystems through content,
interactions, and cultural relevance.
Community & Lifecycle Engagement:
• Design and scale learner engagement across the lifecycle (prospect → enrolled → alumni).
• Build and manage owned communities (Whats App,



Discord, cohorts) to deepen engagement
beyond social.
Engagement-Led Content & Experiences:
• Lead development of interactive, engagement-first content and campaigns.
• Drive participation through formats like live sessions, AMAs, challenges, and discussions.
Offline & Hybrid Engagement:
• Identify and execute offline and hybrid initiatives (events, meetups, campus connects).
• Strengthen learner relationships through on-ground engagement.
Growth, Advocacy & Insights:
• Drive community-led growth through ambassadors, UGC, and referrals.
• Track and optimize engagement quality metrics (participation, retention, repeat engagement).
Skill and Ability Requirements
Innovation & Ideation:
• Contribute fresh content and format ideas.
• Participate in brainstorming for campaigns and topical content.
• Experiment with new storytelling and engagement approaches.
Performance Tracking:
• Track metrics s

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