We are looking for an experienced Marketing Lead who can independently own and drive the full spectrum of marketing for a fast-growing, niche-sector business. The person will be responsible for brand presence, digital growth, lead generation, content, events, and B2 B marketing across both our verticals.

The ideal candidate is a self-starter who can think strategically and execute operationally, understands the difference between B2 B and consumer marketing, and is comfortable creating marketing in a technical, high-involvement sector. Experience in construction, infrastructure, real estate, or manufacturing is a robust advantage.

Key Responsibilities

1. Digital Marketing & Performance

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Plan and manage paid digital campaigns across Meta (Facebook/Instagram) and other relevant platforms

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Own the agency relationship — briefing, creative review, performance tracking, and budget decisions

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Analyse campaign data (CPL, CPR, ROAS) and continuously optimise for lead quality and cost efficiency

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Drive paid and organic lead generation strategies in alignment with sales targets

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Social Media & Organic Growth

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Own content planning, scheduling, and publishing across Instagram, Linked In, and You Tube

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Drive consistent organic growth in reach, views, followers, and audience engagement

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Develop platform-specific content strategies suited to our B2 B and technical audience

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Monitor social analytics and iterate based on performance data

3. Content & Thought Leadership

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Develop and manage a content calendar covering blogs, case studies, video scripts, and Linked In articles

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Write and ghost-write content for the founder's personal brand and company communications

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Translate complex precast and construction concepts into accessible, compelling content

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Build a consistent content pipeline that positions Modular Pulse as a thought leader in the precast sector

4. Events & Summits

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Lead end-to-end marketing for the Precast Business Summit and

📌 Marketing Lead (Bhopal)
🏢 EMRIOM SOLUTIONS
📍 Bhopal