Role Overview:
We are looking for a result-oriented Performance Marketer who can drive high-quality lead generation through paid media channels including Google Ads, Meta Ads, and Linked In Ads. The ideal candidate should have a solid understanding of campaign strategy, optimization, and scaling while maintaining cost efficiency.
Key Responsibilities:
- Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), and Linked In Ads
- Drive high-quality lead generation aligned with business targets
- Manage campaign budgets, bidding strategies, and audience targeting
- Perform A/B testing on creatives, copies, and landing pages
- Monitor and improve key metrics like CPL, CTR, Conversion Rate, ROAS
- Work closely with design and content teams to develop high-converting creatives
- Track and analyze campaign performance using tools like Google Analytics, Ads Manager, and CRM
- Identify scaling opportunities and implement growth strategies
- Ensure proper tracking setup (Pixel, Conversion API, UTM tracking, etc.)