KEY RESPONSIBITILES:
1. IP & Product Development
• Conceptualize and build strong, scalable IPs with transparent differentiation and audience value.
• Develop ancillary events and spin-offs to strengthen brand association and longevity.
• Ensure every IP has a defined multi-year growth roadmap and sustainability model.
• Own the Product Deck creation – ensuring clarity, creativity, and commercial relevance.
2. Business Planning & Profitability
• Drive achievement of minimum 25% profitability targets for each IP through strategic planning and cost management.
• Oversee Pn L feasibility for each product/event — from ideation to execution.
• Evaluate product saleability, audience potential, and monetization avenues across sponsorships, ticketing,



and partnerships.
3. Strategic Growth & Innovation
• Define clear KPIs and success metrics for each property and track progress.
• Innovate continuously to evolve the IP ecosystem and maintain competitive edge.
• Build cross-functional alignment across marketing, sales, content, and operations teams for smooth execution.
EXTERNAL STAKEHOLDER
• Key Clients, Agencies, Event Managers
PERSONAL ATTRIBUTES:
• Self Drive/ Go Getter
• Strategic Thinker
• Leadership
• Experimental
• Ability to work under pressure

📌 Product Lead (Noida)
🏢 Mirchi
📍 Noida