Zest Io T is fast growing start-up with a global presence. Specialising in the aviation industry,particularly in aircraft turnaround and the passenger journey, our solutions are helpingairports, airlines and ground handlers achieve turnaround excellence.
As part of our growth, we are now looking for an experienced Lead Generation professional. This individual will be responsible for executing Lead Generation campaigns that enhance brand visibility, support business objectives, and drive stakeholder engagement.
This role will be reporting into the Client and Marketing Director for Zest Io T
Job Description
Work with a Market Researcher in carrying out account, market and competition research
Generate leads using email, linkedin and zoominfo copilot
Use Account-based marketing techniques
Keep track on campaign performance
Research and identify potential leads through various channels, including online research, social media, and networking events.
Assist in qualifying the leads
Maintain a database of leads through Zoho.
Collaborate with sales and marketing teams to develop effective lead generation strategies.
Analyse and report on lead generation metrics to track progress and identify areas for improvement.
Convert MQL to SQL
Work on TAM to SAM to SOM implementation and subsequent reach-out
Need to set up introductory calls and handover to sales
Required Skills:
Excellent verbal and written skills
Passionate about achieving targets
Persistent and resilient attitude
Creative
Qualifications
Extensive knowledge of Zoominfo (Must have) Zoom Info Co-pilot is a plus
3+ years of prior experience of generating lead
Knowledge of aviation and/or working in a start-up is a bonus