Job Description (JD): Head – Marketing & Branding
Organization: GLA University
Campus: Greater Noida & GLA Online
1. Role Purpose
The Head – Marketing & Branding will be responsible for creating solid brand visibility, recall, and preference for:
1. GLA University – Greater Noida Campus as a Fully Industry Integrated Campus,
2. GLA Online as a trusted, affordable, flexible, and placement-oriented online education brand across India.
The role will focus on brand strategy, storytelling, communication design, and mass visibility, ensuring that both brands occupy a distinct and desirable position in the minds of admission seekers, parents, and working professionals.
The Head – Branding will own brand creation, communication quality, and long-term brand equity.
2. Key Objectives
• Define and own the brand positioning of GLA Greater Noida Campus as a Fully Industry Integrated Campus.
• Translate the industry-integration concept into simple, powerful, and relatable messaging for students and parents.
• Position GLA Online as a preferred national brand for online education that is:




o Affordable
o Flexible
o Career- and placement-oriented
• Build pan-India visibility and trust for GLA Online among students, parents, and working professionals.
• Ensure consistent brand language, visual identity, and messaging across all platforms.
3. Key Responsibilities
A. Brand Strategy & Positioning
• Own and define the brand architecture for:
o GLA University – Greater Noida Campus
o GLA Online
• Clearly differentiate:
o Industry Integrated Campus (offline, experiential, corporate-linked learning)
o GLA Online (flexible, affordable, outcome-oriented education for India-wide learners)
• Develop annual and admission-cycle-wise branding strategies for both verticals.
B. Communication Design & Content Creation
• Conceptualize and oversee creation of all branding communication, including:
o Brand creatives (digital & print)
o corporate films and campus videos
o Student, alumni, and industry t

📌 Head Of Marketing (Noida)
🏢 GLA University Greater Noida Campus
📍 Noida