Looking for Field Marketing Specialist/ Enterprise (B2 B) Marketing Specialist

Work Location - Onsite (Jakkur , Bangalore)

Experience Range - 5 yrs. +

Working Days - 5 days work from office

Key Responsibilities:

1. Brand Building & PR
Social Strategy: Own the organic social media roadmap, including content pillars, platform-specific strategies (Linked In focus), and a consistent publishing calendar. Public Relations: Assist in crafting the PR approach to position Ample for enterprise brand as a thought leader in the B2 B tech space. Always-On Branding: Manage "Always-On" brand awareness campaigns to maintain top-of-mind recall within our target enterprise accounts. 2. Paid Media & Performance
B2 B Performance Marketing : Monitor paid digital campaigns performance as per alignment with business objective and drive high intent B2 B leads. Account-Based Marketing (ABM): * Partner with Sales to identify "Tier 1" target accounts and execute 1:1 or 1:few marketing approach.



*Utilize IP-based targeting and Linked In Account Targeting to deliver bespoke messaging to key decision-makers within specific organizations. * Monitor account-level engagement scores to optimise approach and alert sales. 3. CRM & Data Analytics
Platform Expertise: Act as the power user for the CRM (e.g., Zoho, Salesforce), managing data hygiene and segmenting audiences for targeted outreach. Insight Generation: Analyze campaign performance data to identify trends, bottlenecks, and opportunities for optimization. Reporting: Translate complex data sets into actionable insights for the wider marketing and sales teams. 4. Integrated Strategy & Customer Journey
Full-Funnel Thinking: Design and execute integrated B2 B campaigns that bridge the gap between initial awareness and final conversion. Journey Mapping: Craft and refine the customer journey, ensuring a seamless and high-value experience at every digital touchpoint. Key Skilled Attributes
Strategic Agility: A high-velocity operator who bal

📌 Field Marketing Manager (Bengaluru)
🏢 Ample
📍 Bengaluru