Main responsibilities:

● Through knowledge of markets, customers, competition and collaboration with sales teams,

Product Manager recommends:

o a product plan: product / life cycle (new products, product evolutions, end-of-life

products);

o make / buy / partner options to offer the market a competitive product line in terms of:

Performance / delivery, lead time, quality and cost;

Follow "Product / Service" standards common to the brand.

NB: The product plan feeds the division's development plan. The latter is managed and

decided by the manager of the PU, but no current product development can be launched in

the PU's development plan without being first validated in the PM's product plan.

● Develops specifications for new products and product developments. PM prepares the initial

milestone (J -1) and participates in the major project milestones (J0 / J1 and J5 PGQ12) for the

assigned product range.

● Develops and follows the commercialization plan / product evolution.

● Reviews competitive market environment to provide directional recommendations for product





improvements and developments.

● Analyzes the commercial results for the product range the PM is responsible for (in terms of

turnover and profitability) and changes in market share. Determines (with the support of Sales &

Marketing) corrective action plans if necessary, in particular :

o Special offers;

o Price repositioning;

o Dedicated packages (machine, accessory, service);

o Product bulletins and announcements;

o Training;

o Inventory reduction activities;

o Advertising;

o etc.

● Recommends Price positioning for product launch to maximize the combination volume / margin

in different regions of the world.

● Defines and then carries out, or has carried out, market studies and surveys necessary to

describe the market, and the operating mechanisms, in particular:

o Market Size, production chain players, operating modes;

o Key indicators and market trends, regular monitoring;

o Marke

📌 Product Marketing Manager (Noida)
🏢 Manitou in India
📍 Noida